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| RJ Sevin och Julia Sevin, äkta makar, förläggare och författare, grundare av Creeping Hemlock Press och Print is Dead Foto: donovanfannon.com |
Swedish Zombie: Hi Julia and
R.J. Glad you
wanted to participate here at swedishzombie.com.
Julia revealed in
an email that she is of Swedish decent. What is your relationship to
Sweden?
RJ: Aside from the fact that
Julia is of Swedish descent (and I have a few drops of Swedish blood somewhere
in my veins), there’s no real relationship. I’d love to go to
Sweden one day, and we’re thrilled every time we get an order from your fine
country. Zombies are truly universal.
Julia: Yes, my grandfather was a
full-blooded Swede and moved to the United States when he was eight, I believe,
but that’s all I know. Unfortunately, unless the dead rise, I have no way to
find out more.
Swedish Zombie: You began by
publishing an anthology in 2004 (CORPSE BLOSSOMS) and after that one you have published a number of novels in various
genres. What are the qualities you tend to
look for in a title that you publish?
RJ: Honestly, our canned answer
to this question is always “Good writing,” but it’s the truth—good writing
comes first.
At
present, our focus is on PRINT IS DEAD
and zombies, but we’ve published a little bit of everything—fantasy, science
fiction, hardboiled crime, mystery, erotica. The common thread among all of
those works being –you guessed it—exceptional writing.
Julia: Obviously we are fairly
obsessed with horror but we don’t fetishize specific tropes. There is no value
for us in strictly worshiping at the altar of vampires or serial killers or
germs. What we like about horror is not the details of the bad guys, but the
specific effects that the situation has on the good guys (and not so good
guys). Horror is unsurpassed as a foil for human characters, revealing all
sorts of ways that we can be even more horrifying to one another. That’s the
really scary stuff.
Swedish Zombie: Recently
you started the imprint PRINT IS DEAD
that specializes in zombie literature. So far three
titles have been released. I have recently read and
reviewed Nate Southard’s SCAVENGERS
and Mason James
Cole’s
PRAY TO STAY DEAD.
Can you tell us a little about the third title, John
Sebastian Gorumba’s WORLD IN RED?
Julia: Hold onto your hat!
RJ: WORLD IN RED is destined to be a legend of
sorts. It’s a savage novel that takes just about every expectation one has of
the zombie genre and turns them inside out. It’s brutal and relentless and
exhausting. Some readers are having an adverse reaction to the last act, which
veers away from zombie horror and explores the horrors of humanity—similarly to
PRAY TO STAY DEAD but more
intensely, I feel.
It’s
a horror novel, first and foremost,
and a fantastic one—and it’s easily one of the best zombie novels I have ever
read. I’m honored to have published it.
Swedish Zombie: I found SCAVENGERS
and PRAY TO STAY DEAD
to be two good novels
that are also very different from each other. What is your
view on zombie literature and what are you attempting
to bring the
genre??
RJ: The tagline for WORLD IN RED is “There Are No Rules”. This applies to PRINT IS DEAD, as well. As evidenced by PRAY TO STAY DEAD, we love Romero-esque zombies. SCAVENGERS represents the modern zombie
aesthetic—the ghouls in that novel are swift, evocative of those in the DAWN OF
THE DEAD remake. The zombies in WORLD IN
RED aren’t like any zombies you’ve seen before.
The
point, again: there are no rules. I roll my eyes every time someone says
something asinine like “zombies don’t run”.
Yes, well, zombies originally didn’t eat flesh and take over the world. Before
NIGHT OF THE LIVING DEAD, they were rooted firmly in Haitian lore. They served
a wicked master and worked the fields day and night, “doing Lugosi’s wet work”, as Romero said.
NIGHT
OF THE LIVING DEAD changed that. Influenced by works like I AM LEGEND and THE
BIRDS, it launched a sub-genre that has, over the past forty years, saturated
nearly every level of pop culture. NIGHT redefined the walking dead. Over the
past decade, things like RESIDENT EVIL and 28 DAYS LATER redefined them once
again. And it’ll keep happening—the zombie will change and change. You’ll get
envelope-pushing zombie stories like WORLD
IN RED and PONTYPOOL, stories that bring the zombie far beyond the reaches
of established convention, and then you’ll get something like PRAY TO STAY DEAD, a story that reaffirms
the staying power of Romero-style zombies.
Such
is the nature of storytelling. Let’s not forget that the original Haitian
zombies were merely another iteration of the revenant, a creature that appears
in various forms in every culture on the face of the earth.
Incidentally,
I’m curious to see zombies taken
back to their Haitian roots. Darren Speegle does something similar to this in
his terrifying and wonderful short story, HEXERI, and hoping it’s not long
before someone writes a zombie novel that shakes things up simply by taking zombies
back to square one.
Swedish Zombie: There's as far as I
understand already upcoming titles from PRINT IS DEAD scheduled. What can we expect this fall and later on?
RJ: Our fourth novel, REANIMATED AMERICANS, by Martin Mundt, will be released on December
20th, 2011. In keeping with our “No Rules” rule, REANIMATED AMERICANS is a very dark
comedy. These zombies don’t eat flesh, and they’re not very dangerous. The
novel, however, is teeming with dangerous living characters and gets so dark at
times that you’ll forget you’re reading a comedy.
For that book, we’re launching
The Zombie Census, a contest that will give readers a chance to be featured on
the cover of REANIMATED AMERICANS.
(More info is forthcoming at www.facebook.com/zombiecensus.)
Beyond that there’s:
PALE PREACHERS by Tom Piccirilli, a novella set in a
world that will be familiar to Piccirilli’s classic novel, A CHOIR OF ILL
CHILDREN. Black magic and science, backwoods hillbillies, deformed fishboys,
and the shambling, hungry dead. It’s a great little read.
Not one or two but four projects with Joe McKinney. In
addition to an upcoming short story, a fascinating novella, and a graphic
novel, there’s DATING IN DEAD WORLD AND
OTHER STORIES, a massive collection of zombie stories set within the world
of his novels DEAD CITY, APOCALYPSE OF THE DEAD, and FLESH EATERS. There’s no
set release date for the other three McKinney projects, but DATING IN DEAD WORLD is tentatively
slated for March of 2012.
There’s a novel from Kealan
Patrick Burke, THE LIVING, a
fun-as-hell action novel that reflects the author’s love of video games. For a
guy known for some truly disquieting and subtle ghost stories, this book is an
almost unexpected change of pace.
A collection of Gary A. Braunbeck’s zombie fiction is coming
together nicely—in addition to his previously-published zombie classics,
there’s an all-new short novel.
John Sebastian Gorumba is
talking about a very interesting follow-up to WORLD IN RED—one that slows down a little and allows its characters
to breathe a little.
Mason James Cole is planning
to follow PRAY TO STAY DEAD with...
something. Maybe a sequel, maybe a novel set during the events of PRAY. Maybe
an alien invasion story set in the fifties.
And this is really the tip of
the iceberg. There are things we just can’t talk about right now. It’s an
exciting time.
Swedish Zombie: At Amazon.com
one can purchase and download CREEPING HEMLOCK / PRINT IS DEAD titles
if you are using a Kindle. But I have not found
any option to purchase them
in such formats
as epub. Will it be possible for us Swedes, who need access to more qualitative and accessible horror literature?
(Given the name "PRINT IS DEAD"
different e-book formats should be your signature!)
RJ: Yes, thank you for the input.
After seven years dealing only with printed books, we’re just now feeling our way
into the world of ebooks. Our PRINT IS
DEAD titles will soon be available in every possible e-book format.
Swedish Zombie: How is the
situation of a small independent
publisher in the U.S.? From a Swedish point of view, American readers are really
spoiled with a lot of great books from publishers
as Permuted Press, Night
Shade Books, Creeping Hemlock Press and others.
RJ: Each publisher would give you
a slightly (or significantly) different answer. The short answer, one that I
have no doubt applies in some way to every small press, is: it’s hard. It’s an
uphill battle, a narrow road littered with corpses.
When
we got into publishing, back in 2004, the small press was concerned mostly with
fancy and expensive limited editions. A relatively small amount of folks
willing to pay ridiculous amounts of cash for fancy editions kept the small
horror press afloat—this on the smoldering ruins of horror publishing in the
wake of the industry’s implosion in the late eighties.
This
is still the case, to a point—the limited edition isn’t thriving as it was then,
but it’s still an integral part of the industry. The shift, however, is toward
affordable paperbacks... and ebooks. At present, PRINT IS DEAD’s e-books outsell our lovely trade paperbacks
by a healthy margin.
Swedish Zombie: You have received praise from
George A. Romero himself and the first books released under the imprint PRINT
IS DEAD are nice books that feel expensive,
they do not resemble the usual cheap stapled
books you often can
buy. So you seem to be full of confidence. What
are your ambitions in the longer term with CREEPING HEMLOCK PRESS and PRINT IS DEAD?
RJ: Thanks for the nice words. From the very
start, producing nice-looking books has been one of our primary goals. Small
press books do not need to look like small press books. Most of what’s out
there in the small press is the literary/design equivalent of really shoddy
independent horror movies. Those movies don’t look like real movies, and those
books don’t look like real books... which is sad, because I’ve seen some truly
wonderful novels marred by preposterous cover art.
But these things take
money—real graphic designers cost money, and I can sympathize with the small
press plight. We sure as hell have never had the budget to farm out graphic
design work. We’re fortunate in that we both come from a background in design
and art.
Ambitions? Reach every zombie
reader out there. And help create a few new ones in the process.
Confidence? A little, sure. We
know our strengths and we try to play to them, but we try to balance that
confidence with humility. We know a lot more about the business than we did in
2004, and we came by that knowledge the hard way. It was not taught—it was
learned, and not without the occasional egg on the face.
Swedish Zombie: You both also writes and
interested readers can find contributions from both of you in the anthology BITS OF THE DEAD from 2008. Here at swedishzombie.com I have reviewed the short story THIN THEM OUT which
you wrote with
Kim Paffenroth, and
also had a very popular give away of some copies. Can you tell the
Swedish audience something about how you look at your respective
writing and what you can expect if you have not
already read either THIN THEM OUT or BITS OF THE DEAD?
Julia: I don’t have as much time for writing as
RJ does, but when I write, I like to make it count and really go for the nuts.
My goal is for my work to be snappy and a little coarse, like a great alcoholic
comedian or a terrible politician.
RJ: Publishing has prevented me from doing a
significant amount of writing over the past twelve months. Not long ago, I sold
a story to CEMETERY DANCE. I currently have nasty little tale in the current
issue (#5) of THE MAGAZINE OF BIZARRO FICTION.
My writing is like anyone
else’s writing, really—some people like it, some don’t. I’m getting better—I
know that much. And I have a long way to go.
Amusingly enough, we’re about
to re-publish my first published short story as a 99 cent e-book. A zombie
story titles JUST LIKE IN THE MOVIES,
it appeared at The Homepage of the Dead in 2000—a few years before the zombie
explosion. It’s a little dated now, but it’s a nice look back at a simpler
time. It’s a nice example of where the zombie genre—and zombie fans—were in
2000.
THIN THEM OUT was a blast to write, and we’re doing it
again. Kim Paffenroth recently turned in the first section of a story exploring
the origin of “Lucy,” his intelligent zombie from the DYING TO LIVE series.
Swedish Zombie: Can you name some
books and films in the zombie genre that you
are particularly fond of and
maybe also think have been significant?
RJ: Oh, the usual suspects: we
would not be here without NIGHT OF THE LIVING DEAD, but one can only
deconstruct this for so long before the whole thing collapses. There’s no NIGHT
OF THE LIVING DEAD without I AM LEGEND and there’s no I AM LEGEND without
DRACULA, and here we are again—right back to talking about the revenant, that
historical monster catch-all.
On
the literary front, John Skipp and Craig Spector got here first. They smelled
the zombie zeitgeist coming our way like a storm. They planted the flag. BOOK
OF THE DEAD and STILL DEAD gave us Nutman’s WET WORK, and a decade later, guys
like Brian Keene and Max Brooks and Robert Kirkman led the charge.
The
zombie fiction that I’ve read over the past decade constitutes a mixed bag of
sorts. Seldom does a zombie novel rise beyond the confines of its own
sub-genre. Because of this, many zombie
novels are not, in my estimation, real novels—they’re glorified fan fictions. There’s
nothing wrong with this, per se, but it’s limiting.
Novels
like HANDLING THE UNDEAD and PONTYPOOL CHANGES EVERYTHING use the genre as a
springboard for something else, and in doing so elevate the genre. Most
recently, Brian Keene returned to the zombie genre with ENTOMBED, a sequel of
sorts to DEAD SEA. Not content to merely repeat himself, he found an angle that
has been inherent in the genre since DAWN OF THE DEAD but that no one has taken
the initiative to explore: what if the zombies simply never got in. The result is a highly entertaining and even
revolutionary piece of zombie fiction.
I’m
currently reading THE PANAMA LAUGH by Thomas S. Roche, a gonzo mix of noir-ish
tough guys, unsettling violence, laughing zombies, and non-stop action all
couched in a complex yet rewarding puzzle of a narrative. Like the best zombie
novels, it reaches beyond the
established confines of the genre.
Swedish Zombie: Thanks for the chat and I look forward to future titles from PRINT IS DEAD. I'm sure there will be reasons
for swedishzombie.com to write more
about your releases!
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